What has to do the image with the vegetables from the farmer's market stand with pigeon racing may, perhaps, some questions. No, I is not about the purchase of vitamin-rich greens of our favorites. Similar to a vegetable stand in competition with the other stands on the market, pigeon racing is in competition with other leisure activities. Time and again we hear that the young pigeon racing has problems, because "young people" today do so many other hobbies much better. Now, in the heyday of the pigeon sport in Germany, the leisure industry was not as developed as today. Life was more than it is today dominated by work and a hobby was a little "vacation-replacement" because the could not afford many.
The world has changed considerably since those days. The range of leisure activities has since exploded, that is, we have only one of hundreds of vegetable stalls in this market. This fundamental change in the pigeon racing is in my view not responding to this day. We continue to hope that the potential "customers" are unaware of the hundreds of other unerringly just our vegetable stand. Which unfortunately did not happen. derive from the catastrophic
membership development (especially when one considers the number of new members) is then from that no one wants to run more pigeon racing (Read: that our vegetables is bad). But that is WRONG!
has neither diminished the fascination of the pigeon to us breeders, there are other conditions, such as the ownership of residential property which for recreational purposes, disposable income, the amount of available free time, and the need of human nature to be close to or to measure the playful competition in recent decades become less!
On the contrary, much of it is getting better! As noted in the previous parts already, there are certainly some internal reasons that hinder the attraction of the racing pigeons sport sharply. To stay in the picture: We should as soon as possible to take the worm-eaten carrot from his stand. But another very important thing for a future receipt of the pigeon sport is it that we finally "get open your mouth and make ourselves felt in the market of leisure activities. Say, it's up to us to make active advertising in our cause, and not to wait for someone Us "stumbles"!
Concrete prospective speech
If I want to sell something, I must first think about me, who could it have an interest. Because then I can concentrate my efforts on this group. For us, this means that we first identify the potential buyers for the pigeon racing must.
The surveys have provided the first evidence for this: most breeders are intrigued by the Briefttaube as such. Say: people that animals are very interested in already for small animals and small animals have contact are promising prospects. Concrete advertising should therefore be aimed at, for example, small animal breeders, their clubs and associations.
Furthermore, the analysis has shown that many deaf athletes to interrupt their hobby even more often (have to). But there is a certain "addiction", the former pigeon breeders again can be "re-offend," because our little friends are just as fascinating. And just here is a very promising clientele hidden:
people who had in her life already contact with pigeon racing, but have either stopped, or until today do not have a concrete starting with their own pigeons and whipped thought had. This group is, in my opinion, the most promising, to inspire people (again) for our hobby.
But even these people, we need to know first of all, so they can be motivated by concrete response and relief efforts to start a pigeon breeder's career. need therefore our structures and mechanisms with which we identify these people and then then specifically promote our hobby to. We need therefore clearly a centrally controlled marketing its own behalf. And this even more urgent than, say, a magazine or the Association clinic, which we already have. Not that I have anything against the aforementioned facilities would, quite the opposite, but our livelihoods finally has the highest priority. Many
especially the older sports fans know today exactly who was once all breeders, whose father or grandfather who had pigeons. This knowledge is valuable. We should as soon as possible start to collect this data and to obtain name and before this knowledge is lost completely. starting in a concerted action and request from the "Marketing", and the RegVs Rven broken down on the clubs could happen.
we would have these names and addresses so we could specifically reach out to these people, and create a base of information on pigeon racing and the possibilities of its use of this hobby, where applicable, interest. This could be invitations for families and interested parties within the framework of "open days" at operation sites or breeders. This could be a personal his address by local farmers, this could be sending an information and image brochure, which serves as an appetizer and provided with contact addresses is his. This could be the concrete application of "final race parties" at One-Loft Races. This is very much with which we bring our people back in touch with our hobby. And it would certainly not miss its effect, the spark is back on the odd skip! We just need to finally begin.
lighthouse projects
We live in the media age. If we want to use the media for us, we have to offer interesting things, so to speak Lighthouses that shine out the theme pigeon racing far beyond the reach of our own contacts. One possible example: A high-level bets (with national honor connected) One-Loft-Race, also on the external will (as it were by anyone) was adopted, and is the career and final race prepared for television.
course this is just one idea of many possibilities. If you look at the thought of opening that the curiosity, the people who passed by often show our hobby when they walk by our shock, or watch our Auflässe during training, apply to many people, and that this interest be quite interesting to media can arrive safely reached more good ideas.
homework
course, it is important that we do our homework first. First, then, as already said that we take the bad carrots from the stand, and take our structural problems in attack. Second, we facilitate the potential buyers and new starters directly with ready solutions to enter as much as possible (see "starter package" in the conceptual part 2). So do not the second before the first step, just start running and advertising, and those interested but then let alone with our problems . Such a thing would even be counterproductive.
Summary
The written in my last blog things may appear to some readers too far away from today's reality, or simply not feasible. I am aware that I as a relative "new breed", the not so very long had insights into the current structures and mechanisms of the pigeon sport in Germany, a little "out of" arguing and come to my conclusions.
Still, I think that this particular view from outside, without the many years can lead (for some often disillusioning) Tagesgeschaft experience in the clubs, and RVen RegVs to good approaches because not every new idea immediately produces a negative association and defensive reaction.
I would like to summarize the main idea at this point again:
first The ultimate goal for which everything else is must be based, sustainable production of new varieties
second Pigeons are so fascinating that they make almost addicted. That is a huge opportunity for us!
third Prolonged dispute among breeders on Auflässe, travel directions, travel plans are a current major problem. The key to defusing this situation lies in the strengthening of the personal responsibility of the individual breeder.
4th The free choice of RV, and a recognition of price flight results that are achieved with different operators would defuse many points of contention, and would create an incentive to attractive offers from various competing RVen. This enhances the attractiveness of the sport as a whole.
5th A third of younger breeders have time problems with the weekly pressure of having to participate in the journey to achieve the main competitions. Coating results in all Meisterschaftsmodi, down to zip-level should be introduced so that farmers without problems can sometimes expose a weekend.
6th The cost of your own cabbage lead in RVen and TGs to harmful for the sport battle for the traveling shots. A separation of the transport of the pigeons from the other tasks of the RVen and a national summary of the transports could free the RVen from the need to see the breeders in the first place only as a source of income for hardly yet to be funded Kabi. A transport organization could approach various weekly Auflassorte in the requested directions. By making optimal use of transport capacity, transport costs shares for each breeder would be reduced drastically.
7th The existing system of incentives for large pigeon stocks, which by the championships with scores such as "X best pigeons" set is hurt, the pigeon sport enormous, since small stocks are equivalent to fewer opportunities. Thus, if the starting investment for the new breed of very high if he wants to be competitive. Also, space, support costs and running costs increase with the size of the stock. While small stocks have similar opportunities, it would have new breed much easier. All Meisterschaftsmodi must therefore be redesigned so that small stocks have similar opportunities. (In their own right: With a travel team of up to 48 mature animals benefit from the current incentive systems, and have yet to a change!)
8th A further reduction of the starting threshold for developing new varieties can be Ingenieur by a starter package, in which a favorable impact of functioning, along with checklists, information and guides for the new beginning offered. Likewise, a lower pool used equipment for beginners to start investing.
9th To attract new breeders, we must actively engage in marketing its own behalf. We must not stay longer passive. A central body to coordinate marketing activities and control them. These include, collection of addresses of potential buyers, providing information leaflets, Creation of a "starter package", starting from concerted actions ...
10th With the help of flagship projects to stimulate the interest of the media and so promote (more or less subtle) for the pigeon sport.
0 comments:
Post a Comment